Qatar Foundation - FC Barcelona

Nov - Dec '11

Football club Barcelona (FCB)'s change in sponsorship from UNICEF to Qatar Foundation sparked an opportunity for Wolf&Crow (in the form of a pitch, award & full execution) to craft a spot that helps millions of Barcelona fans better understand the new sponsor's main non-profit objectives.

As an avid and knowledgeable fan of the beautiful game and FCB's European dominance in recent years, I was easily drawn in by the chance to develop a treatment that included the star FCB players including Lionel Messi. Although I was not involved in the production of the final spot, I led the pitch phase that helped land the spot for Wolf&Crow.


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