HP - Paulo Coelho


This was the fifth and final HP "Hands" spot that I worked on at Motion Theory for Brazilian lyricist and novelist Paulo Coelho.

The shots I focused on were the infinity sign made out of pictures (working with code artist Josh Nimoy), tarot cards soccer moment and fiery transition to Paulo's name which went through a lot of versions to arrive at the final animation.

Overall, this was a great and successful campaign to work on for all the variety of styles embodied by each featured person. HP went on to commission quite a few more celebrities and other production companies based on the same core idea, while inspiring a host of YouTube videos in the process.


HP - Paulo Coelho ... :30 ... 12MBs

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