HP Touchsmart PC - Maestro

April '08

This spot for the HP TouchSmart PC was one of the first projects to come out of the Psyop L.A. office. I worked closely with directors Todd Mueller and Kylie Matulick creating a series of styleframes built from a multitude of photographic elements.

The initial creative brief from Goodby envisioned a symphony of letters born from e-mails, a waterfall of photos, and liquid ink that dances to the touch of a masterful maestro.

Since it was important to create imagery that felt as physical and tangible as possible. I shot hand cut letters, ink, a conductor's silhouette, lightbulbs, fishing wire and billowing cloth to generate the elements needed for styleframes.

Having already worked on my share of great HP spots at Motion Theory, it was a pleasure to work with Psyop and the talented team that made this spot such a success. Thank goodness for clients with good taste!


Final Spot

Behind the Scenes

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