Sept & Oct '08
Since the show is mash-up of the wide world of action sports along with cutting-edge musical guests, I proposed a visual concept that centered around an electric blender. Bike wheels, skateboards, guitars, drumsticks, microphones & more all hang ten as they land in a Fuel TV blender ready for a healthy jolt of power before being poured out to reveal the show name. I worked on two other stylistic approaches and art directed the several concepts and looks that were presented to Fuel TV.
One of the highlights of the project was a visit to the Fox studio space where we were able to view a taping of the show and take photos of the set. In the end, the client chose a concept and style by the talented Henry deLeon for their new look.